Under 25 Ticket Scheme Evaluation

Young Audiences are a main priority of the Film Audience Network, with boosting 16-30 year olds for specialist film an absolute focus, notable as 2015 recorded a nationwide ten year low for cinema audiences aged 16-25. Film Hub Central East supported Broadway to create a new ticket for audiences under 25 years old, priced at £4.50, a £3.90 reduction from a full priced ticket. This was a pilot scheme to test whether such an offer would attract a younger audience, but also be commercially viable.

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Credit: Broadway Cinema