On the occasion of its conference in Bucharest (24-26 November 2017), Europa Cinemas unveils a study on strategic investments in the cinemas of the Network. Written by Michael Gubbins (SampoMedia) and realised with the support of Creative Europe / MEDIA, the study is based on a questionnaire sent to a panel of 208 network cinemas across 141 cities and 31 countries.
Independent movie theaters have a crucial impact on the film and audiovisual ecosystem of course, but also on territories and communities. As sociocultural spaces, movie theaters can act as engines of regeneration and strengthen social cohesion. This role is not always recognized at its fair value.
The main objective of this study is to identify the investment axes of European independent cinemas, and to measure their impact in economic and socio-cultural terms. This study was designed in complementarity with the study on innovation and digital development that was published during the Cannes Film Festival 2017.
The answers to the questionnaire reveal four major areas of investment. Each one composes a chapter of the study and is illustrated by several case studies.
1 / Investing in film
2 / Investing in the cinema experience
3 / Investing in communities
4 / Investing in people
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