Cinema is an immensely powerful medium. Films help to shape the way we see and understand the world. They inform, inspire and challenge audiences, as well as entertain them. The best filmmakers create stories which have the capacity to touch the hearts and minds of audiences across the world. The magic of cinema, in part, lies in its richness of form, its diversity of expression, its power to reflect so many different feelings, ideas and thoughts. Government, acting through the UK Film Council, wants all UK citizens to have the chance to see and enjoy world cinema. Geography, income and education should not be barriers to the cinema experience: cinema should be available to all.