Quantifying Film and Television Tourism in England

“This Study was funded by Creative England in association with VisitEngland to provide a robust assessment of the value of feature film and television drama tourism (“screen tourism”) to England outside of London “the Rest of England”).
Also referred to as film tourism or film-induced tourism, this is a phenomenon in which the depiction of a location on screen subsequently drives tourist visits. Such effects can be powerful for certain locations. Antony House in Cornwall, for example, is reported as having seen visitor numbers rise from 25,000 to almost 100,000 after the success of Alice in Wonderland in 2010. Meanwhile, Alnwick Castle in Northumberland, which hosted the first two Harry Potter films among other film and television productions, was reported in 2013 as having experienced a 230% increase in visitors since 2011, bringing in an extra £9 million for the local economy.”


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