Pressing Play

21 May 2020


When the UK went into Lockdown In March, I was reeling in shock. Over two days I had dozens of film bookings postponed or cancelled, and the exhibition projects that I was working on were all suddenly on pause.

I felt that I had to try and process this situation in some way and to look ahead to consider how we in exhibition might begin to talk to our customers and encourage them back to cinemas after this enforced intermission.

It became very clear very quickly that it would be relevant and helpful to talk to my peers and colleagues in exhibition about their own plans, anxieties and expectations, so I created Pressing Play, a snapshot survey which aimed to take the pulse of the current situation we’re in, specifically by asking exhibitors to consider venue closures and life on the other side of Lockdown.

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