New Release Strategy - Evaluation Executive Summary

The BFI Film Audience Network (FAN) New Release Strategy (NRS) aims to inspire and incentivise cinemas to take risks on ‘challenging’ film titles and therefore grow the audience for a broader range of films, which in turn it is hoped will impact on wider sectoral confidence about the audience possibilities for these titles. The pilot programme ran from March 2016 to March 2017 and consisted of the selection and promotion of five titles to exhibitors along with tailored marketing support. The five titles in the pilot scheme were The Pearl Button, Mustang, Chevalier, Sonita and The Fits. The objectives of the evaluation were to identify the audience reach of the selected titles and to understand the impacts of the scheme on Film Hubs and the wider exhibition sector.

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