Europa Cinemas - New Approaches to Audience Building

The following report, commissioned by Europa Cinemas with the support of Creative Europe, is a study of actions
and attitudes towards innovation among independent cinemas. With close to 100 participants in 22 countries, it is among the largest studies of its kind. The cinemas are all members of the Europa Cinemas network, founded in 1992 and now comprising more than 1,000 cinemas in 41 countries. The main aim of the report is to identify areas where innovation can advance the network’s core goal of supporting audience engagement with European films.

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