1 June 2014
Capture – Know Your Audience is a collaborative audience insight programme funded by Film London and delivered by the Audience Agency. The programme involved twelve independent cinema exhibitors (representing 22 individual cinemas) working together to compare existing information they have about cinema audiences, followed by primary research amongst cinema goers. Capture uses a primary research framework developed as part of Audience Finder (an England wide audience insight programme funded by ACE).
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