BFI Gothic - Outcomes Evaluation

“Gothic: The Dark Heart of Film was the first ever nationwide, multi-platform season hosted by the BFI and partners. It ran from late summer 2013 to spring 2014 and comprised screenings and special events, archival content, online activity and education projects, along with tie-ins across DVD/ Blu-ray, VOD, publishing and merchandising.
This evaluation examined Gothic from the perspective of 27 outcomes organised under five headings (reach, audiences, partnerships, revenue, reputation) derived from the season goal. Using desk research, an online audience survey and interviews with delivery partner and BFI executives, the present report assesses achievement against these outcomes and identifies key lessons for future seasons.”


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Credit: Bigger Picture Research