This report was commissioned by Ffilm Cymru Wales. Ffilm Cymru Wales had invested funds into two films American Interior and The Machine. Ffilm Cymru Wales wanted to have a report on the outcomes of the respective films. The authors were also asked to deliver appropriate recommendations to the Board of Ffilm Cymru Wales, following on from the analysis of the outcomes. Specifically the report was asked to cover outcomes from the investment into innovative distribution models, and how any cross platform initiatives help filmmakers reach an audience.