A Qualitative Study of Avid Cinema-goers

The research aimed: to build a detailed picture of what an avid (avid cinema-goer and consumer of film, previously ‘film buff’) is and the factors that help create them; to draw on avids experiences to provide insights into the cultural value of film. The fieldwork was conducted in two stages, involving interviews and focus group discussions with people that met strict selection criteria (based on their film viewing habits and age, gender & location).

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